Share				Bookmark on Delicious

Social Media strategy

• Comes before a Social Media campaign
• Is set to build the Social Media foundation for all other Social Media efforts what tools are going to be used and how are you going to use them?
• Is a long term umbrella approach for company social media around 1 year +
• Includes specific objectives, strategies, tactics, and metrics i.e. social media for pr/marketing/sales/product development
• Should integrate into existing marketing efforts i.e. the company social media plan
• Clear analysis of your audience
• Seeking to solve client/customer pain points
• Maps and plans out allocation of resources
• More about providing and creating content as opposed to looking for immediate results from a community
• Focused more on longer term ROI/impact not just a financial metric but building and strengthening a brand

Social media campaign

• Comes after the social media strategy
• Shorter term
• run campaigns before product launched
• promote products/events/services
• usually around 1-3 months (can be longer)
• Builds upon audience research data collected from the strategy
• Builds upon the tools being used for the strategy
• promote the campaign through channels identified in the strategy
• Looking to drive a specific targeted response
• increase page views
• increase sales for a new product
• Looks at shorter term ROI and impact
• looking at the financial return and the short term impact
• not looking at the brand as a whole

Tags: audience research, Campaign, increase page views, product